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Published on: Advice

6 Tactics to Drive More Users with Video Content

Watching videos is now a common occurrence in everyday life. No matter how you look at it everybody, every day, consumes some form of video content.

Whether it’s online or on the TV, video content is a great way to catch attention. This has made video a key marketing tool for businesses to capitalise on when creating new sales strategies, but the question is how do you gain sales using videos and does it only apply to marketing?

An Image Displaying an Example of a Video Email Using App2Vid

Make versatile videos of all forms

Consistency is key for a high percentage of people. Having a consistent look and feel helps customers identify your content from others.

However, varying your video content can help your business stand out from the competition. For example, if a business decided to create two different types of video for a forklift – a walkthrough of a new forklift showcasing its features and a fast-pace but less in-depth video showcasing the forklift in action – people may react differently to both.

Learning what style your customers and prospects prefer can help you improve KPI results and increase sales.

Make your video content helpful

Whilst creating a video you should always remember the main reason for sending it to the viewer. Ensuring the content answers their question or provides a solution should be the main priority.

Allow viewers to personally see how your product can benefit them. Show the viewer why your product is great by using keywords and points. In today’s world people prefer watching high-quality content; this applies to content for business and product advertisements.

Use the human psychology 

People don’t always want to be bombarded with multiple pieces of text to read. They may find it boring, uninteresting or they may even miss information.

The best way to communicate effectively with customers is to send useful videos detailing your products or services. This allows customers and prospects to get a feel of what your company is all about both effectively and quickly.

Upload videos on social media

Social media is a fantastic way to gain your audience’s attention. It has become an important part of many people’s lives, with people spending countless hours a day using these platforms and consuming content.

Making content that looks professional attracts engagement and will not only help improve your social presence, but can lead to warmer leads and potential business sales.

Make distinctive features in your video content

Trying to create distinctive features in video is hard, especially in today’s digital environment, but the smallest details can make you stand out from your competition.

Using slogans, editing styles, professional intros, tone of voice and more can affect how your videos are perceived by viewers. It’s these little details that go a long way to customers remembering what they have watched.

Stream live videos

If you feel creating videos for your company is a must then try using live streams, as this will allow people to have a personal connection with your company. Let them get involved with your business, giving them an opportunity to get to know your company better whilst building trust and sales.

The future is video! Using our points will help to increase sales and make video marketing a lot easier. Creating videos that have more personal appeal than text content will give you a boost compared to the competition.

An Image Displaying an Example of a Video Email Using App2Vid


Unfortunately, getting your target to open your email and click play is only part of the challenge. The biggest hurdle is keeping them enthralled until the end of your video.

Taking our minuscule attention spans into consideration, the first 8 to 10 seconds of your video are crucial. Even if viewers make it 10 seconds into the video you aren’t home just yet.

As cited by Visible Measures, more than 45% of viewers will click away before the 1-minute mark, so it’s essential to create captivating content that connects with your target from the get-go.

If you aren’t sure if your video will resonate with your audience then test it out! Send it to a small sample group and track the engagement metrics. If you find your approach isn’t working reassess and tweak your plan until you find the right fit.

These helpful tips should support you as you try to differentiate yourself from SPAM and set your company on course for a successful email marketing campaign.

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