7 Ways to Use Video Email in Sales

Often when people hear about video they think of it as a great tool for marketing and advertising… They’re absolutely right! The power and popularity of video is nothing new and you can use it in sales email.

Recently, salespeople have cottoned on to the effectiveness of video email and started harnessing it to help them make connections, shorten their sales cycles and close more deals.

Here are seven ways you can use a video email messages to elevate your sales game…

1. Introductions – video sales email

One of the biggest hurdles in sales is getting a response. Unanswered emails and calls are frustrating and repetitive follow-ups can take up valuable time.

In a sea of plain-text emails, introducing yourself with a video email allows you to put a face to the name; this helps build trust, credibility and rapport from the start. It’s the best way to get your foot in the door, get noticed and, most importantly, get responses.

2. On-demand demos

Getting a lead to commit to a live demo or meeting can present a host of challenges. Perhaps they’re hesitant to dedicate the time, maybe it’s tough to coordinate with their busy schedule or perhaps you’re selling a physical product they need to see in person.

Attract your leads’ interests by using App2Vid’s screen recorder to give a shortened on-demand demo that highlights your products’ most compelling selling points. You can also use our Mobile App to do a product walk-around.

App2Vid allows you to send videos via email. Someone from our team can show you how to email a video from your iPhone or Android.

3. Memorable follow-ups – video sales email

Meeting recaps and follow-ups can be long, tedious and a bit overwhelming for leads to read through.

By using App2Vid you’re able to deliver a clearer, more compelling message that’s easier to follow. It will also help you maintain momentum by better conveying your enthusiasm and expertise.

4. Eliminate confusion

There’s a lot that can get lost in translation when reading text. Screen recordings allow you to address complex questions with visual support.

Forget the amateur-looking screenshots that normally accompany lengthy emails and end up causing more confusion! Using video back-and-forth means fewer meetings and great understanding – a win-win for all!

5. Avoid missteps

Writing an email with care eats up valuable time and energy, but failing to do so can lead to misunderstandings or even stop a deal dead in its tracks.

Use tone, inflection and body language in video email to clear up confusion and ensure your hard-earned relationships aren’t derailed by miscommunication.

6. Pass the baton 

When it’s time to hand off a client from sales to another department, send a video email to pass the proverbial baton and introduce your customer to their new best point of contact.

A smooth transition and well-tended customer helps to stave off churn and leaves the door open for expansions and upsells.

7. Say thank you

Thank you videos have some of the highest view rates – everyone likes to be appreciated! Use App2Vid to send thank you videos after a deal has closed.

Likewise, this is also the perfect time to show your appreciation for their business and a great opportunity to ask for reviews and referrals. Testimonials help you to generate warm leads from satisfied customers.