This won’t come as a surprise to you, but no one likes spam. Avoid spam filters with App2Vid!
To avoid having your emails categorised into spam filters you should aim to compose communication that is captivating, mesmerising and attention-grabbing. In the midst of inbox chaos, how can you make your email marketing campaign stand out?
What is video email?
The term video email is exactly what it sounds like. It’s when you embed video in email messages to display either as an attachment or right alongside the text.
This allows your emails to be more engaging, to stand out in someone’s inbox and to showcase your own unique personality in a way just text never could; helping you avoid spam filters.
The problem is the process of inserting a video into the body of an email has always been quite challenging. If you didn’t use a video mailer solution you would have to embed the video in email HTML language. This means you essentially need to learn to code – something few people have time to do.
Video conferencing is easy these days so why can’t video mail be the same? Why should the process of sending a video through email from a phone be any more difficult than sending a regular message? The good news is that it isn’t thanks to App2Vid.
App2Vid is a video messaging platform that makes it easy to record and send email messages from any device that you are using. It’s also far more secure than sending your videos as an attachment or a raw link.
At this point ‘how to send a big video via email’ is never something you’ll have to worry about Googling ever again. With a personalised animated snapshot of your video in your composed email you can send all videos as a compressed file.
Dodge spam filters by grabbing your recipient’s attention
Before you can accomplish anything else you’ve got to grab your recipient’s attention. According to Statistic Brain, the average person’s attention span is about 8 seconds, which is less than a goldfish.
This means you have a very brief window to grab readers when they are skimming their inbox messages. To lure them in start by crafting a subject line that is short (no more than 50 characters) but provides enough description to communicate the content of your email.
While people often try to get creative with witty subject lines, many studies have found that this may actually be a turn-off for your target audience. Keep it short and to the point and definitely AVOID USING CAPS!
You have their attention but now you need to make it worthwhile. To mesmerise someone an intense connection must be made to ensure that your subject is fully engaged.
While this level of enchantment is achievable, it’s unlikely that a static, stale message will be able to create an effective level of fascination that compels your target to engage.
However, a video has greater influence than text as it offers movement, colour, music and sound – all of which can entice your audience to click play. Results of a study posted by Digital Sherpa found that click-through rates increase by 96% for introductory emails that feature videos.
Imagine the potential for sales conversion! However, before you start counting the dollars, you need to make sure your target consumer actually watches your full video.
Unfortunately, getting your target to open your email and click play is only part of the challenge. The biggest hurdle is keeping them enthralled until the end of your video.
Taking our minuscule attention spans into consideration, the first 8 to 10 seconds of your video are crucial. Even if viewers make it 10 seconds into the video you aren’t home just yet.
As cited by Visible Measures, more than 45% of viewers will click away before the 1-minute mark, so it’s essential to create captivating content that connects with your target from the get-go.
If you aren’t sure if your video will resonate with your audience then test it out! Send it to a small sample group and track the engagement metrics. If you find your approach isn’t working reassess and tweak your plan until you find the right fit.
These helpful tips should support you as you try to differentiate yourself from SPAM and set your company on course for a successful email marketing campaign.
Ready to test video messaging for yourself?
App2Vid provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalised videos.