Throughout the rise of Facebook, YouTube, TikTok and other social media platforms, email marketing has remained extremely relevant.
It would be unfair to say that emails are lacking marketing potential when it’s expected that 4.4 billion people worldwide will be using email by 2024. With such a large user base it makes it a powerful tool for businesses to be able to directly reach out to targeted audiences.
However, long gone are the days of just being able to send out random mass emails! With new GDPR legislations and rigorous spam filters, it’s important to keep your email marketing strategy relevant.
Make use of video within email marketing
Video emails are becoming increasingly popular and can be a great way to convey information without being too text heavy.
According to Wyzowl, 86% of businesses use video as a marketing tool. It’s more than likely your competitors are hopping on the same train!
What’s more, 91% of consumers revealed they would rather watch an explainer video than read about a product or service.
Ensure you always prioritise concise content over wordy long paragraphs. They can look cluttered and are often hard to read which makes video a safer option if you’ve got too much to say.
A responsive design is key
Did you know that 46% of emails are opened on mobile devices? With such a high number of mobile users, it’s important to make sure your email design is responsive across all devices.
Mobile-friendly templates are a great place to start to allow your campaign to run smoothly.
Thankfully App2Vid is designed to send videos across all devices, with personalised features to really make you stand out.
Avoid spamming when email marketing
Over the years GDPR has tightened restrictions around spam emails, meaning most users now only receive emails they have opted for. It’s important to always include an ‘opt-out’ option for recipients otherwise an email could be marked as spam; affecting your sender reputation. This could also affect your email deliverability.
Data is detrimental
If you really want to connect with your audience you’ll want to provide them with relevant experiences or preferences. Users have a short attention span so it’s important to show them what’s in it for them as early as possible.
In fact a whopping 72% of consumers engage with marketing messages directly targeted at them. With advances in AI you’re no longer restricted to only personalising the subject lines, so the possibilities are *almost* endless.
Through predictive analysis it’s also possible to find the most optimal times to send your emails. All in all, every part of your marketing strategy can be controlled to ensure an engaging experience for targeted users.
Looking to the future
As data and interactivity take centre stage, email marketing is going to become a more personalised and engaging experience. If you want to create successful email campaigns it’s important to focus on creating engaging content (such as emails) and remembering that unsolicited emails aren’t welcome!