Most marketers agree that personalised video content should be kept under 2 minutes. But optimal personalised video content length varies on where you share or embed it.
Most marketing videos should be two minutes or less but personalised video content for sales should be under 60 seconds. However, the length entirely depends on the use of the video, the channel, the industry and where it belongs in the marketing and sales funnel. Think about it like this – the earlier in the funnel, the shorter it needs to be. The later in the funnel, the longer it needs to be.
On average business-related videos are just over six minutes. This is because of the information that needs to be shared, but only 3% actually surpass the 10-minute mark.
It’s important to note that only 58% of viewers completely watch a business-related video if it’s less than 60 seconds. Only 24% will finish if it’s longer than 20 minutes.
To put it abruptly – people are lazy!
It’s no secret that most of us get bored only a few seconds into a video, especially if it’s lacking engaging content. So, with all this in mind, how long should your personalised video be?
There’s no ‘perfect’ length that drives engagement and sales, but there are ideals you should strive for. At App2Vid we recommend keeping videos below 60 seconds if it has a marketing or sales purpose and below or around 5 minutes for more informative videos.
When recording a video always pre-plan who the target audience is, the purpose and what channel it will be shared on. By planning this you decide the ideal time of the video and can fine-tune your marketing and sales strategy.
If you have any more questions regarding the length of your App2Vid please feel free to contact our team on 01772 925 252. We’re happy to help you create the ideal personalised video!