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Published on: Advice

How to Make a Sales Video

What’s a Sales Video?

They’re personalised videos that involve a salesperson recording themselves with a webcam or smartphone. With a sales videoprofessionals offer more value, build personal connections, shorten the sales cycle and close more deals.

You might be thinking to yourself ‘sounds cool, but my team is used to sending plain-text emails and texts’. Replacing your emails with a sales video is simple and straightforward.

These videos only take about a minute or two to record and send. Plus, video messages will help your team stand out from your competitors. Don’t forget to keep reading to learn more about the best sales videos, using video for sales prospecting, how to make a sales video and other tips.

Get More Responses with Video

The best sales videos are the ones that get responses and convert prospects into paying customers. There are many different types of video sales emails a sales rep can deliver, like funny sales videos or a basic introduction.

We recommend sending a pitch to a new prospect at the beginning of the sales outreach for beginners. Using a video will give sales reps the face time they can’t always have with each prospect. These videos are short and simple, preferably under 60 seconds. Give the viewer a rundown of what your product is and why you’re reaching out.

Read our example below:

“Hi [Prospect]! My name is Kieran and I’m reaching out on behalf of App2Vid. We’re App2Vid and we specialise in personalised video, which is exactly what you see here. I’m reaching out because we are working with Universities to help them send a personalised video to prospective students. I’d love to show you what that looks like in a 10-15 minute meeting. Click the link below to schedule a time on my calendar. Take care!”

Pro Tip: If you need to re-record your video 2-3 times, that’s okay, but remember it doesn’t have to be perfect – just authentic.

Using Video in Sales Emails

Let’s face it, videos are far more attractive than plain-text messages and appearances matter when it comes to standing out in the inbox.

Sales professionals, especially those that work remotely, need a video to build connections and form relationships with their prospects.

Sales prospecting videos will grab your recipient’s attention and get your foot in the door faster.

Through App2Vid’s software, sales reps can record, share and track their messages. We understand that people want to do business with people. When a team adopts App2Vid into their outreach, their recipients will watch a video message that illustrates a sales rep’s body language, their tone of voice and their hand gestures.

Now you can’t deny that seeing a smiling face is better than reading a wall of plain-text!

Plus, App2Vid makes it easier for your team to provide clickable call-to-action buttons to share content like case studies, articles and invites for working prospects to join webinars.

Helpful resources like CTA buttons add value and demonstrate the expertise and insights your sales team bring along with your product or service.

Types of Sales Videos

Follow-up videos are beneficial when you’re trying to speed up the buying process.

With a follow-up video message, a sales rep will want to keep their audience engaged and attentive. Try to keep these types of videos concise and under 2 minutes.

When using video for sales prospecting, it’s important to use personalisation throughout the message. This includes holding up a whiteboard with the recipient’s name on it and referencing past conversations.

Another type of sales video is a thank you video.

Thank you emails are polite and leave a positive impact on a prospect or client. A sales rep will send a thank you video after a cold call, demo, meeting or receiving a referral. The options are endless. Check out the example below!

“Hi Sarah! It’s Kieran from App2Vid. I wanted to reach out and thank you for taking my phone call. You mentioned you wanted to learn more about personalised video value, so I added some links that should inform you. Please reach out to me if you have any additional questions or concerns. I’m here to help you get the most out of App2Vid. I look forward to connecting with you soon. Enjoy the rest of your week. Bye for now!”

Video isn’t just for prospecting. You can use personalised video throughout the entire buyer’s journey.

How to Make a Sales Video

Through App2Vid’s software, you can record from your computer or mobile phone. When you’re creating using video in sales, it’s essential to position yourself in front of natural lighting, remove any distractions in the background and look at the camera.

All these factors make a sales video engaging. Plus, the recipient will focus on the sender and their message when there’s eye-contact and it looks professional. Once the video is recorded, your team will need a video emailing platform to share the news.

With App2Vid, you’ll be able to receive instant email notifications when videos are viewed. Analyse video reports to track views, engagement and clicks. Leverage admin reports seeing how the video is working for your team.

Pro Tip: A salesperson’s video doesn’t need to sound perfect. As long as a sales rep is offering value and is conveying care, your recipient will be more inclined to listen and take action.

Send Your First Video in Minutes

Video allows you to send messages more efficiently than ever before. Record yourself in minutes and make a more impactful experience for your buyer and client.

There’s no secret sales video formula. The best video delivers information a customer needs while providing the customer with the experience they expect.

Take your business relationships to the next level by utilising video email throughout your sales process today.

Request a Demo so that you can experience the success of a sales enablement video. You can also call us on 01772 319 504.